Subliminal messages, advertising and personal growth! Subliminal messages are simply words or images that masked behind other sounds or images. They may appear in advertisements in magazines, papers, radio, television or movies, or even music. Subliminal messages are hidden or not so low that they are not being heard. For subliminal messages to work you must be able to see them and hear but be unaware that you are doing so!The idea of making subliminal messages is to overload the conscious mind or distract it from the message that is being given. Not all the subliminal messages spoken or written statements. In fact in advertising many subliminal messages are much more subtle. For example, many advertisers try to go subtle influence potential buyers with emotion to the to the user buying their products.
The most obvious ones used are those that incorporate popularity and sensual responses. Hope with impressive pictures with their product, that the potential customer is an emotional reaction to build on their product is a partner city, buy this product and it is attractive, popular, etc..
Popular music is also becoming a good way of increasing sales. There are many ads that use made known songs in their advertising to try to have a positive emotional response that create lead to an increase in their sales. This is very evident when we witness the songs being used once again entering the pop charts!
However, there are more subtle and disturbing uses of subliminal messages in the marketing world as can be seen easily from television Subliminal Advertising!
Although there has long been disagreement over whether subliminal messages are effective in advertising the practise still remains to this day. The fact that subliminal messages in advertising used by companies is a topic of discussion and concern that governments have been banned from American, Australian and British have been. This ban does not include movies, music and other media types and even though it is illegal to use subliminal messages in advertising it appears that the practise continues to this day!
This ban had lead to the use of hiding subliminal messages in plain view! The messages are there and can easily be seen once pointed out but through a process known as 'masking' your attention is taken away from the message and placed elsewhere. Thereby relieve your conscious attention, and that makes the subliminal message.
This type of subliminal advertising is known as product placement. It most clearly in movies and video games.
The main character sips on a coke or eats a McDonalds.
An early example of this was thrown, as Christopher Reeves as Superman, in a sign of Coca Cola.
Since then we have seen Spiderman swing past hanging advertisements and even saw Mike Myers in Wayne's World highlight the use of it as a parody of the practise of product placement (a fancy word for subliminal messages in movies)!
When this occurs we are usually not consciously focused on the fact that it is an advertisement for a product and thus they become subliminal messages!
The fact that subliminal messages are still being used in the multi-billion dollar advertising field is, in itself, testimony to their effectiveness. Subliminal messages as a way to change itself, are also gaining more popularity in self-improvement and personal development arenas.
Subliminal messages at mp3s Subliminal messages
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