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Using PLR content to write your marketing articles

Image via Wikipedia

One of the more common frustrations internet marketers face when it comes to article marketing is a lack of ideas for new content. This is especially true for niche marketers who need to write and submit dozens of articles on the same niche to get the results they want. If you're short on new ideas for your articles or short on time for research, a great way to save yourself a ton of time and frustration is to use high quality PLR material to help you create your articles.

PLR stands for Private Label Rights, and is content which has been created with the sole purpose of being reused by the buyer. PLR material comes without copyright restrictions (though most PLR creators will insist you completely rewrite the material); and as long as you follow the license terms which come attached to the package of content, you can do pretty much whatever you like with it.

So how does PLR help you to write articles faster? Well, the idea is to use a high quality PLR to cut your research time down to nothing, and even give you a basic framework for your articles to start with. The most important thing to remember when working with PLR is that is it vital that you do NOT simply change the title and then copy the rest of the article as is.

This point is important. You absolutely MUST add value to the rewritten version of your article.

All too often, you'll find numerous versions of the same article on some of the poorer quality article directories. This is because too many people don't realize that if they really want article marketing to work, they need to be creating totally new content from their PLR - instead of simply distributing the same article with a new headline.

 Most PLR experts will recommend that you rewrite at least 70% of your PLR content to make it original. This really isn't all that difficult to do, as all you are doing is rewriting what's already there in your own words. Once you've rewritten the PLR article in your own words, the next step is to take the time to add value to the original article, thus making it truly your own.

Adding value to your PLR article rewrite is very simple. Let's say for example that your article starts with three main points that it covers. Once you've rewritten the article, you simply add an additional two points to the article for a grand total of five. Now you've got a totally original article, and only had to write and research enough information for two bullet points!

Step By Step Plan For The "High Quality PLR Method"

Step 1: Take your PLR article and analyze structure.

Step 2: Rewrite the PLR article in your own words, and add value. If it is a "3 steps" type article (3 steps to the solution), improve it by adding two or more steps, thus improving the three steps it already gives you.

Step 3: Submit your new article to the directories.

I use this method all the time to increase my article publishing ability. When I first started using it, I ran into the issue of publishing articles that were too close to the original content because I hadn't rewritten them enough, or added enough extra value. I got flagged and the articles weren't accepted on the first try. 

However, I came up with a secret method for rewriting my PLR content which I call the "Bold Method." It is very simple - take your PLR article, copy it into Word (or whatever your particular word processing program may be), and anytime you add or improve content write it in a bold font. When you've finished rewriting, if most of your article is bold then you should have successfully rewritten the PLR into a more valuable article. 

Why Does This Method Work So Well?

This method has saved me countless hours of valuable research time. However, it's most valuable use is eliminating the stress of figuring out what to write. Between saving time researching and not having to come up with new ideas, I've been able to increase my article production by about 1 extra article every day. 

Now, just imagine if you were able to use this method to create just one article each and every day. At the end of a year you'd have 365 articles all working for you!

Subliminal Messages Work!

Subliminal messages, advertising and personal growth! Subliminal messages are simply words or images that masked behind other sounds or images. They may appear in advertisements in magazines, papers, radio, television or movies, or even music. Subliminal messages are hidden or not so low that they are not being heard. For subliminal messages to work you must be able to see them and hear but be unaware that you are doing so!

The idea of making subliminal messages is to overload the conscious mind or distract it from the message that is being given. Not all the subliminal messages spoken or written statements. In fact in advertising many subliminal messages are much more subtle. For example, many advertisers try to go subtle influence potential buyers with emotion to the to the user buying their products.

The most obvious ones used are those that incorporate popularity and sensual responses. Hope with impressive pictures with their product, that the potential customer is an emotional reaction to build on their product is a partner city, buy this product and it is attractive, popular, etc..

Popular music is also becoming a good way of increasing sales. There are many ads that use made known songs in their advertising to try to have a positive emotional response that create lead to an increase in their sales. This is very evident when we witness the songs being used once again entering the pop charts!

However, there are more subtle and disturbing uses of subliminal messages in the marketing world as can be seen easily from television Subliminal Advertising!

Although there has long been disagreement over whether subliminal messages are effective in advertising the practise still remains to this day. The fact that subliminal messages in advertising used by companies is a topic of discussion and concern that governments have been banned from American, Australian and British have been. This ban does not include movies, music and other media types and even though it is illegal to use subliminal messages in advertising it appears that the practise continues to this day!

This ban had lead to the use of hiding subliminal messages in plain view! The messages are there and can easily be seen once pointed out but through a process known as 'masking' your attention is taken away from the message and placed elsewhere. Thereby relieve your conscious attention, and that makes the subliminal message.

This type of subliminal advertising is known as product placement. It most clearly in movies and video games.

The main character sips on a coke or eats a McDonalds.

An early example of this was thrown, as Christopher Reeves as Superman, in a sign of Coca Cola.

Since then we have seen Spiderman swing past hanging advertisements and even saw Mike Myers in Wayne's World highlight the use of it as a parody of the practise of product placement (a fancy word for subliminal messages in movies)!

When this occurs we are usually not consciously focused on the fact that it is an advertisement for a product and thus they become subliminal messages!

The fact that subliminal messages are still being used in the multi-billion dollar advertising field is, in itself, testimony to their effectiveness. Subliminal messages as a way to change itself, are also gaining more popularity in self-improvement and personal development arenas.

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Related articles

• Subliminal Messages Advertising (socyberty.com)
• Think and Grow Rich using Subliminal Messaging (tootongsays.wordpress.com)
• Burn Me: Consensual Subliminality in Advertising (gearfuse.com)
• Stephen Colbert Portrait With Subliminal IR Message Marquee (makezine.com)

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