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PLR articles – or Private Label Rights – have gotten a bad rap over the years. However, don't believe everything you hear when it comes to PLR. When done properly, PLR can really help your business!
PLR articles are sold in bundles – usually about 5 or 10 articles on a given topic – and sold to different people. Since they're not exclusive, you need to do a bit of rewriting if you plan on publishing them online. But, it is much easier to rewrite something than it is to start from scratch.
So, if you have to edit them, what's the point of PLR? The biggest benefit you can get from PLR is the research. A good PLR article is chock full of interesting facts. Sure, you may have to do some rewriting, but all of the research has already been done for you.
Think back to your school days. If you had to write a term paper, but someone had already done all of the research and wrote you a rough draft, how much time would you have saved? That's exactly how PLR works.
With PLR, you don't have to spend time researching, but you get to publish the information under your name. You get to establish yourself as an expert, without putting in the research time. Anytime you can look like an expert in your niche, more people are going to trust you. The more trust you can build up, the higher your chances of making more money.
Plus, what would you do with all of that extra time? Think about it – if your articles were already researched for you, what else could you accomplish? Dinner with the family instead of eating at your desk? More time to develop new products? Good, well-researched PLR can be your new best friend.
So, why are people down on PLR? Many PLR sites will offer you tons of articles for a very low price. 10 articles for $2.00 sounds like a great bargain – until you actually read the articles! They're mostly fluff, and they're very short. They skip the best part – the research! Those articles don't do you any good, because there's nothing to draw from when it's time to rewrite.
If you want to get the most out of your PLR, do your homework, and search for a reputable service that will give you quality work.
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Building Website Traffic With Private Label Rights
Sometimes a lack of time to create fresh content for your target audience really can put a damper on your day!
You have to get traffic to your website, and you need to work on drawing traffic to your website on pretty much every single business day until the site is established enough to do some coasthing.
Thankfully, there is a way that you can supplement your personal content while still feeding your hungry audience AND building traffic!
One really great way is to use PLR, which stands for Private Label Rights content. PLR is “jump start” content that takes the pre-planning and brainstorming out of content creation. It gives you the benefit of someone elses brainstorming, ideas and organization of the post while being designed for you to add your special touches and voice to it.
PLR is just one of several ways to get and keep traffic that I cover in my new report, “Traffic Building System: How to Get More Targeted Traffic to Your Website“.
You can purchase private label that is text content, video content, eBooks, eReports, eCourses, and more. Whatever you want, it’s out there. The real key to using PLR is to 1) USE IT and 2) Use it properly. I’ll also add that starting with high quality PLR makes a world of difference. You’d be surprised at how many people buy PLR and never, ever use it. You’d also be shocked to know that most people don’t know how to use PLR in the most effective way.
Here’s some tips to get you started…
Never use PLR as Written — Always rewrite PLR. (Learn how to do that here.) Add your own keywords, your own voice, and ensure that nothing written is wrong or out of date. Run it through Copyscape.com, or a program like Grammarly.com to ensure that your content that is created is original. You might think that is strange, but you can create completely original content using PLR if you use it as a starting off point, and rewrite in your own voice, with your targeted audience in mind and using your keywords. Generally 30% unique content is the definition of original and I prefer the bulk of that to be at the beginning and ending to “frame” the content.
Repurpose PLR — If you get PLR that is written, try turning it into informative Youtube.com videos. Video is an excellent way to attract targeted visitors to your website. You can post them on Youtube.com first, then use the code provided by Youtube.com and post directly on your blog if you want to. You can also break apart a PLR eBook and turn it into separate emails for your list or a viral eBook that you allow readers to pass on to others. Don’t forget that you can use quotes from all of the above in tweets, Facebook updates, and other social media. Each piece of PLR carries a license (and almost all of them are different). Consult the license before purchase to find out what you can or can not do with that particular piece.
Use PLR for Brainstorming — Sometimes we just get stuck when we are creating content day after day. If you have a good source of quality PRL you can use the PLR as a jumping off point. If you have a good source for PLR you can usually be pretty sure that what is written is accurate, so you can skip the research phase and go straight to writing about the topic at hand. Many times you can get five or more blog posts or articles out of one PLR article if you use the PLR as research. Alternatively, I often turn a dozen pieces of PLR into about four or five blog posts by blending them together and weeding out the weaker segments. Add some finishing touches and you’re good to go.
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